Alle is an AI fashion stylist app from India. On 19 November 2024 Google named it both Best App and Best for Fun in Google Play’s Best of 2024 awards for India. The app, listed as Alle – Your AI Fashion Stylist from Hey Alle, gives outfit ideas by occasion, virtual try-on, and links to shop the look across brands.
This is not a 2026 relaunch. The award is from Play’s 2024 India list, which Google published on its India blog. Alle was still on Google Play when we checked in November 2026. Download counts and ratings change, so check the live Play listing before you install.
What Alle actually won
Google’s India blog, “Google Play’s Best Apps and Games of 2024 in India”, says five of seven app winners were Indian companies. Alle took two titles: Best App, and Best for Fun. Other 2024 India app winners included Headlyne (Best for Personal Growth), an AI news app. The games side named Squad Busters as Best Game. Those are Google’s category names, not Alle’s marketing.
Who built it and what it does
Co-founder and CEO Prateek Agarwal told Google Play the product started after he and his co-founder saw people wasting time on fashion sites and still buying the wrong thing. Moneycontrol names the co-founders as Prateek Agarwal and Harshit Madan, both formerly at Meesho, and dates the company to 2023. Indian Express reported the same origin story the day the awards went out.
On Google’s blog, Agarwal describes Alle as a personal AI stylist that:
- Suggests outfits for an occasion, body type and facial features.
- Lets you chat for styling advice.
- Links products across multiple brands and retailers so a look is shoppable.
- Offers virtual try-on so you can see a look on yourself before you buy.
Moneycontrol cited more than 400,000 downloads at award time. That number is from November 2024. We have not verified a 2026 download figure from Google.
What this is not
Alle is not a clothing brand. It is not Google’s own app. “Best App of 2024” here means Google Play’s editorial award for India that year, not a global Play award and not a 2025 or 2026 repeat unless Google announces one. Tech Bichar has not audited Alle’s product matches, return rates or data policy. Read the Play Store privacy section before you upload photos of yourself for try-on.
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How the 2024 Play awards were judged
Google Play’s Best of lists are editorial, not a public vote and not a ranking of downloads. The India blog for 2024 grouped winners into Best App, Best for Fun, Best for Personal Growth and similar buckets, plus a separate games list. Alle winning two of those buckets is unusual, but it still only describes Play’s 2024 India editors, not a worldwide Play award. Do not treat the badge as a 2025 or 2026 refresh unless Google publishes a new list with Alle on it.
That matters for searchers landing on this page in 2026. The query “Google’s top pick for an AI fashion app in India” often means the 2024 headline, not a current Google Labs product. Alle remains a third-party listing. Google did not build the stylist, does not sell the clothes, and does not promise that every suggested SKU is in stock. If a screenshot in an old roundup shows a Play badge, check the date on Google’s India blog before you quote it as current.
What to check on Play before you install Alle
Open the live Play listing for Alle – Your AI Fashion Stylist. Confirm the developer name still matches Hey Alle, read the Data safety section for photo and camera access, and look at recent reviews that mention try-on accuracy, not only the star average from 2024. Virtual try-on apps need a clear photo of you. If you are not comfortable uploading that, use the chat and occasion filters without try-on, or skip the install. Ratings, in-app purchases and download counts all move after an award, so the Moneycontrol figure of more than 400,000 downloads is a November 2024 snapshot only.
Indian Express and Moneycontrol both ran the award the same week Google posted the India blog. Their founder names and the Meesho background line up. We have not found a later Google India Best App post that repeats Alle as the winner. If you need a 2025 or 2026 Best of list, go to blog.google for India and search that year. Do not assume last year’s badge still sits on the Play listing.
Sources
- Google India blog, Play’s Best Apps and Games of 2024 in India.
- Indian Express, 20 November 2024.
- Moneycontrol, Alle named Play’s best app of 2024 in India.
Is Alle Google’s top pick for an AI fashion app in India?
Google Play named Alle Best App and Best for Fun in its Best of 2024 awards for India, announced 19 November 2024. That is a Play editorial award, not a Google-made fashion app.
Who founded Alle?
Prateek Agarwal is co-founder and CEO. Moneycontrol also names Harshit Madan as co-founder. Both previously worked at Meesho. The company started in 2023.
Is Alle free?
It is listed on Google Play. Whether every feature is free can change. Check the live Play listing for in-app purchases.
Did Alle win again in 2025 or 2026?
This article covers the 2024 India Play awards. We have not seen a later Best App win for Alle on Google’s India blog.
